Biking Brisbane 2012 aims to showcase Brisbane's cycling culture through a photo competition, video interviews, digital stories workshop, and exhibition. The 2012 event will build upon the success of 2010 which included over 2000 photos and 11 videos from 33 cyclists. The exhibition will display public and commissioned photos, digital stories, video installations, and special bikes. The goals are to promote cycling as valid transportation, increase ridership, and share stories about cycling in Brisbane.